{"title":"ESSENTIAL – HELLO","description":null,"products":[{"product_id":"mb264-7001","title":"JEAN CREW NECK SWEAT","description":"\u003cp\u003eMade from the same material as our classic HELLO SWEAT. The fabric is custom-knitted on an Azuma knitting machine, giving it a soft, airy feel, a dry texture like it's been washed many times, and a well-worn look. The ribs are reproduced with a loose knit, giving them a worn-out appearance. This playful piece features graphics from our seasonal JEAN TEE, along with the nickname and character illustration from our ESSENTIAL line. UNISEX SIZE 02\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e＜Model height \/ Wearing size＞ \u003cbr\u003e178cm \/ WHITE \/ Size 00\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e","brand":"MADISONBLUE","offers":[{"title":"WHITE \/ 00","offer_id":44912074424413,"sku":"MB264-7001-WHITE-0","price":49500.0,"currency_code":"JPY","in_stock":true},{"title":"WHITE \/ 01","offer_id":44912074457181,"sku":"MB264-7001-WHITE-1","price":49500.0,"currency_code":"JPY","in_stock":true},{"title":"WHITE \/ 02","offer_id":44912074489949,"sku":"MB264-7001-WHITE-2","price":49500.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/2945\/7757\/files\/264-7001_10_01.jpg?v=1789624883"},{"product_id":"mb264-7002","title":"KATHARINE CREW NECK SWEAT","description":"\u003cp\u003eMade from the same material as our classic HELLO SWEAT. It is custom-knitted on an Azuma knitting machine to create a soft, airy texture, a slightly dry feel as if it has been washed repeatedly, and a worn-in look. The ribs are reproduced with a loose knit that appears somewhat thin. This playful piece incorporates the graphics from our seasonal KATHARINE TEE, along with the ESSENTIAL line's nickname and character illustration. UNISEX SIZE 02\u003c\/p\u003e\u003cp\u003e＜Model height \/ Worn size＞ \u003cbr\u003e171cm \/ WHITE \/ Size 00\u003cbr\u003e\u003c\/p\u003e","brand":"MADISONBLUE","offers":[{"title":"WHITE \/ 00","offer_id":44912074522717,"sku":"MB264-7002-WHITE-0","price":49500.0,"currency_code":"JPY","in_stock":true},{"title":"WHITE \/ 01","offer_id":44912074555485,"sku":"MB264-7002-WHITE-1","price":49500.0,"currency_code":"JPY","in_stock":true},{"title":"WHITE \/ 02","offer_id":44912074588253,"sku":"MB264-7002-WHITE-2","price":49500.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/2945\/7757\/files\/264-7002_10_01.jpg?v=1789624842"},{"product_id":"mb264-7003","title":"GRAFFITI CREW NECK SWEAT","description":"\u003cp\u003eMade with the same fabric as our classic HELLO SWEAT, this piece is custom-knitted on an Azuma knitting machine to achieve a soft, airy feel, a dry texture that mimics repeated washing, and a worn-in aesthetic. The ribs are recreated with a loose knit that gives them a thin, relaxed appearance. This garment features graphics also used on our GRAFFITI COAT, printed in a balanced way that makes them easy for adults to wear. UNISEX SIZE 02\u003c\/p\u003e\u003cp\u003e＜Model height \/ Worn size＞ \u003cbr\u003e176cm \/ WHITE \/Size 02\u003cbr\u003e\u003c\/p\u003e","brand":"MADISONBLUE","offers":[{"title":"WHITE \/ 00","offer_id":44912074653789,"sku":"MB264-7003-WHITE-0","price":52800.0,"currency_code":"JPY","in_stock":true},{"title":"WHITE \/ 01","offer_id":44912074686557,"sku":"MB264-7003-WHITE-1","price":52800.0,"currency_code":"JPY","in_stock":true},{"title":"WHITE \/ 02","offer_id":44912074719325,"sku":"MB264-7003-WHITE-2","price":52800.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/2945\/7757\/files\/264-7003_10_01.jpg?v=1789624666"},{"product_id":"mb264-7010","title":"HELLO SWEAT L\/S URAKE","description":"\u003cp\u003eUses the same material as our classic HELLO SWEAT. It is custom-knitted using an Azuma knitting machine to create a soft, airy texture, and a dry, worn-out feel as if it has been washed many times. The ribs are recreated with a loose knit that looks thin. We newly developed a top gray with horizontal rows, updating the gray of HELLO SWEAT with a new look. 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The fabric is custom-knitted on an Azuma knitting machine to create a soft, airy feel with a slightly dry texture, as if it has been washed repeatedly, giving it a worn-in look. The ribs are reproduced with a looser knit to give a faded appearance. This playful piece features graphics from our seasonal JEAN TEE and includes the nickname and character illustration from our ESSENTIAL line. 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This playful piece features graphics from our seasonal KATHARINE TEE, along with nicknames and character illustrations from our ESSENTIAL line. UNISEX SIZE 02\u003c\/p\u003e","brand":"MADISONBLUE","offers":[{"title":"Light gray \/ 00","offer_id":44912075833437,"sku":"MB264-7012-LT.GRAY-0","price":52800.0,"currency_code":"JPY","in_stock":true},{"title":"Light gray \/ 01","offer_id":44912075866205,"sku":"MB264-7012-LT.GRAY-1","price":52800.0,"currency_code":"JPY","in_stock":true},{"title":"Light gray \/ 02","offer_id":44912075898973,"sku":"MB264-7012-LT.GRAY-2","price":52800.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/2945\/7757\/files\/264-7002_83_01.jpg?v=1789624757"},{"product_id":"mb264-7013","title":"GRAFFITI CREW NECK SWEAT","description":"\u003cp\u003eMade from the same material as our classic HELLO SWEAT. It is custom-knitted on an Azuma knitting machine to create a soft, airy feel, a dry texture that feels like it's been washed many times, and a worn-in look. The ribs are recreated with a loose knit that looks thin. This piece features a graphic also used on our GRAFFITI COAT, printed in a balanced way that adults can easily style. UNISEX SIZE 02\u003c\/p\u003e","brand":"MADISONBLUE","offers":[{"title":"Light gray \/ 00","offer_id":44912075931741,"sku":"MB264-7013-LT.GRAY-0","price":56100.0,"currency_code":"JPY","in_stock":true},{"title":"Light gray \/ 01","offer_id":44912075964509,"sku":"MB264-7013-LT.GRAY-1","price":56100.0,"currency_code":"JPY","in_stock":true},{"title":"Light gray \/ 02","offer_id":44912075997277,"sku":"MB264-7013-LT.GRAY-2","price":56100.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/2945\/7757\/files\/264-7003_83_01.jpg?v=1789624710"},{"product_id":"mb251-7701","title":"HELLO SWEAT L\/S URAKE DYED","description":"\u003cp\u003eWe created our original fabric using an Azuma knitting machine. The fabric is plump and soft, as if it contains air, and has a slightly rough texture from repeated washing. We then added a worn-out, slouchy feel through fabric processing. The ribbing is also recreated with a loose knit that looks thin and worn.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmodel height color size worn\u003e\u003cbr\u003ePhotos 11-12: 162cm \/ WHITE \/ Size 01\u003cbr\u003ePhotos 13-14: 162cm \/ WHITE \/ Size 00\u003cbr\u003ePhotos 15-17: 162cm \/ NAVY \/ Size 00\u003cbr\u003ePhotos 18-22: 162cm \/ GRAY \/ Size 00\u003c\/model\u003e\u003c\/p\u003e","brand":"MADISONBLUE","offers":[{"title":"WHITE \/ 00","offer_id":44984030462045,"sku":"MB251-7701-WHITE-0","price":49500.0,"currency_code":"JPY","in_stock":true},{"title":"WHITE \/ 01","offer_id":44984030494813,"sku":"MB251-7701-WHITE-1","price":49500.0,"currency_code":"JPY","in_stock":true},{"title":"WHITE \/ 02","offer_id":44984030527581,"sku":"MB251-7701-WHITE-2","price":49500.0,"currency_code":"JPY","in_stock":true},{"title":"GRAY \/ 00","offer_id":44984030658653,"sku":"MB251-7701-GRAY-0","price":49500.0,"currency_code":"JPY","in_stock":true},{"title":"GRAY \/ 01","offer_id":44984030691421,"sku":"MB251-7701-GRAY-1","price":49500.0,"currency_code":"JPY","in_stock":true},{"title":"GRAY \/ 02","offer_id":44984030724189,"sku":"MB251-7701-GRAY-2","price":49500.0,"currency_code":"JPY","in_stock":false},{"title":"NAVY \/ 00","offer_id":44984030560349,"sku":"MB251-7701-NAVY-0","price":49500.0,"currency_code":"JPY","in_stock":false},{"title":"NAVY \/ 01","offer_id":44984030593117,"sku":"MB251-7701-NAVY-1","price":49500.0,"currency_code":"JPY","in_stock":false},{"title":"NAVY \/ 02","offer_id":44984030625885,"sku":"MB251-7701-NAVY-2","price":49500.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/2945\/7757\/files\/251-7701_10_01.jpg?v=1789733307"},{"product_id":"mb000-7001","title":"HELLO TEE","description":"\u003cp\u003eTo recreate the relaxed,抜け感のある early ＜HELLO TEE＞, we started from scratch with the yarn and fabric to achieve a worn-in texture. We also carefully considered the print placement, setting it slightly higher for a flattering look and better visibility when worn under a jacket. This comfortable, moderately worn-in piece adds a touch of spice to adult styling. Furthermore, for Spring\/Summer 2024, we reevaluated the balance and redesigned it with a shorter length.\u003c\/p\u003e","brand":"ESSENTIAL","offers":[{"title":"WHITE \/ 00","offer_id":44984039211101,"sku":"MB000-7001-WHITE-0","price":38500.0,"currency_code":"JPY","in_stock":false},{"title":"WHITE \/ 01","offer_id":44984039243869,"sku":"MB000-7001-WHITE-1","price":38500.0,"currency_code":"JPY","in_stock":false},{"title":"WHITE \/ 02","offer_id":44984039276637,"sku":"MB000-7001-WHITE-2","price":38500.0,"currency_code":"JPY","in_stock":true},{"title":"GRAY \/ 00","offer_id":44984039309405,"sku":"MB000-7001-GRAY-0","price":38500.0,"currency_code":"JPY","in_stock":true},{"title":"GRAY \/ 01","offer_id":44984039342173,"sku":"MB000-7001-GRAY-1","price":38500.0,"currency_code":"JPY","in_stock":false},{"title":"GRAY \/ 02","offer_id":44984039374941,"sku":"MB000-7001-GRAY-2","price":38500.0,"currency_code":"JPY","in_stock":false},{"title":"BLACK \/ 00","offer_id":44984039407709,"sku":"MB000-7001-BLACK-0","price":38500.0,"currency_code":"JPY","in_stock":true},{"title":"BLACK \/ 01","offer_id":44984039440477,"sku":"MB000-7001-BLACK-1","price":38500.0,"currency_code":"JPY","in_stock":true},{"title":"BLACK \/ 02","offer_id":44984039473245,"sku":"MB000-7001-BLACK-2","price":38500.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/2945\/7757\/files\/000-7001_10_01.jpg?v=1789381661"},{"product_id":"mb000-7001m","title":"HELLO TEE MNS","description":"\u003cp\u003eTo recreate the relaxed, effortless feel of the original \u003chello tee\u003e, we started from scratch with the yarn and fabric to achieve a worn-in texture. The print is positioned slightly higher to flatter the face and look good when worn as an inner layer under a jacket. This comfortable, perfectly broken-in tee adds a touch of spice to an adult's styling. Furthermore, for Spring\/Summer 2024, we re-evaluated the balance and redesigned it with a shorter length.\u003c\/hello\u003e\u003c\/p\u003e","brand":"ESSENTIAL","offers":[{"title":"WHITE \/ 03","offer_id":44984039506013,"sku":"MB000-7001M-WHITE-3","price":38500.0,"currency_code":"JPY","in_stock":true},{"title":"WHITE \/ 04","offer_id":44984039538781,"sku":"MB000-7001M-WHITE-4","price":38500.0,"currency_code":"JPY","in_stock":true},{"title":"WHITE \/ 05","offer_id":44984039571549,"sku":"MB000-7001M-WHITE-5","price":38500.0,"currency_code":"JPY","in_stock":true},{"title":"GRAY \/ 03","offer_id":44984039604317,"sku":"MB000-7001M-GRAY-3","price":38500.0,"currency_code":"JPY","in_stock":true},{"title":"GRAY \/ 04","offer_id":44984039637085,"sku":"MB000-7001M-GRAY-4","price":38500.0,"currency_code":"JPY","in_stock":true},{"title":"GRAY \/ 05","offer_id":44984039669853,"sku":"MB000-7001M-GRAY-5","price":38500.0,"currency_code":"JPY","in_stock":true},{"title":"BLACK \/ 03","offer_id":44984039702621,"sku":"MB000-7001M-BLACK-3","price":38500.0,"currency_code":"JPY","in_stock":true},{"title":"BLACK \/ 04","offer_id":44984039735389,"sku":"MB000-7001M-BLACK-4","price":38500.0,"currency_code":"JPY","in_stock":true},{"title":"BLACK \/ 05","offer_id":44984039768157,"sku":"MB000-7001M-BLACK-5","price":38500.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/2945\/7757\/files\/000-7001M_10_01.jpg?v=1789381578"},{"product_id":"mb000-7002","title":"HELLO NOSLEEVE TEE","description":"\u003cp\u003eTo recreate the relaxed and effortless feel of the original \u003chello nosleeve tee\u003e, we developed new yarns and fabrics from scratch to achieve a worn-in texture. The print position was carefully considered for how it frames the face and appears as an inner layer under a jacket, set slightly higher. This item, with its pleasant feel and moderately worn-in look, adds a touch of spice to an adult's styling. Furthermore, for Spring\/Summer 2024, the balance has been reevaluated, and the length has been redesigned to be shorter.\u003c\/hello\u003e\u003c\/p\u003e","brand":"ESSENTIAL","offers":[{"title":"WHITE \/ 00","offer_id":44984040194141,"sku":"MB000-7002-WHITE-0","price":36300.0,"currency_code":"JPY","in_stock":true},{"title":"WHITE \/ 01","offer_id":44984040226909,"sku":"MB000-7002-WHITE-1","price":36300.0,"currency_code":"JPY","in_stock":true},{"title":"WHITE \/ 02","offer_id":44984040259677,"sku":"MB000-7002-WHITE-2","price":36300.0,"currency_code":"JPY","in_stock":true},{"title":"GRAY \/ 00","offer_id":44984040292445,"sku":"MB000-7002-GRAY-0","price":36300.0,"currency_code":"JPY","in_stock":true},{"title":"GRAY \/ 01","offer_id":44984040325213,"sku":"MB000-7002-GRAY-1","price":36300.0,"currency_code":"JPY","in_stock":true},{"title":"GRAY \/ 02","offer_id":44984040357981,"sku":"MB000-7002-GRAY-2","price":36300.0,"currency_code":"JPY","in_stock":true},{"title":"BLACK \/ 00","offer_id":44984040390749,"sku":"MB000-7002-BLACK-0","price":36300.0,"currency_code":"JPY","in_stock":true},{"title":"BLACK \/ 01","offer_id":44984040423517,"sku":"MB000-7002-BLACK-1","price":36300.0,"currency_code":"JPY","in_stock":false},{"title":"BLACK \/ 02","offer_id":44984040456285,"sku":"MB000-7002-BLACK-2","price":36300.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/2945\/7757\/files\/000-7002_10_01.jpg?v=1789381558"},{"product_id":"mb244-7106ex","title":"HELLO L\/S TEE","description":"\u003cp textalign=\"left\" style=\"text-align: left;\"\u003eThe HELLO TEE is now available in a long-sleeve version, offering a wider range of styling options.\u003cbr\u003eThe material faithfully reproduces the relaxed, loose fit of the early HELLO TEE.\u003cbr\u003e\u003cbr\u003eThe specially made fabric is designed to have a worn-in feel. The print placement is also carefully considered, set slightly higher to flatter the face and look good when worn as an inner layer under a jacket. The moderately aged feel is perfect for adult styles.\u003cbr\u003e\u003cbr\u003ePair it with denim for a relaxed weekend look, or with wide pants or cargo pants for a trendy outfit. It's a versatile item that can also be styled with an oversized flannel shirt for a grunge look. Add some spice to your coordination with this item, now available in long sleeves.\u003cbr\u003e\u003cbr\u003e＜Model Height \/ Size Worn＞\u003cbr\u003e162cm \/ Size 00, 01, 02\u003c\/p\u003e","brand":"MADISONBLUE","offers":[{"title":"WHITE \/ 00","offer_id":44984040489053,"sku":"MB244-7106EX-WHITE-0","price":42900.0,"currency_code":"JPY","in_stock":true},{"title":"WHITE \/ 01","offer_id":44984040521821,"sku":"MB244-7106EX-WHITE-1","price":42900.0,"currency_code":"JPY","in_stock":true},{"title":"WHITE \/ 02","offer_id":44984040554589,"sku":"MB244-7106EX-WHITE-2","price":42900.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/2945\/7757\/files\/244-7106EX_10_01.jpg?v=1789733006"},{"product_id":"mb251-7004","title":"CREW NECK TEE JEAN","description":"\u003cp\u003eThis T-shirt is made using the same body and material as the ESSENTIAL HELLO TEE, and features prints of nicknames and character illustrations found on ESSENTIAL items.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e＜Model height \/ wearing size＞\u003cbr\u003e170cm \/ Size 00\u003c\/p\u003e","brand":"MADISONBLUE","offers":[{"title":"WHITE \/ 00","offer_id":44984044683357,"sku":"MB251-7004-WHITE-0","price":38500.0,"currency_code":"JPY","in_stock":true},{"title":"WHITE \/ 01","offer_id":44984044716125,"sku":"MB251-7004-WHITE-1","price":38500.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/2945\/7757\/files\/251-7004_10_01.jpg?v=1789733268"},{"product_id":"mb254-7001","title":"HELLO HOODIE","description":"\u003cp\u003eUses the same fabric as HELLO SWEAT URAKE. It features a plump and soft knit that feels as if it contains air, and with repeated washing, it develops a slightly dry texture. The fabric is further processed to give it a worn-out, relaxed feel. The ribbed areas are also reproduced with a looser knit, giving them a thin, worn-out look. The newly introduced HELLO HOODIE has a design concept based on a worn-out HELLO SWEAT URAKE with a hood added later, like a remade item. 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