MADISONBLUE will open its boutique on Rue Bonaparte in Paris on Friday, November 6, 2026.

Just a three-minute walk from Saint-Germain-des-Prés station, the approximately 50 m² space centers on the ESSENTIAL collection, the core of the brand, alongside the seasonal collection and the Paris store opening commemorative collection. Setting up a new base in Paris, MADISONBLUE presents the style that is uniquely its own, born in Tokyo.
To mark the opening, artistic director Mariko Nakayama is launching “LE PAPIER BLEU” (“blue paper”), a journal published twice a year that brings together her love of paper and the world of the brand in a single volume.
We are also introducing original items created in collaboration with the Paris-based creative studio GIFTSHOP. Inspired by the world of the journal, the lineup includes scarves, bags, and more.

TOPIC 1: Bringing the “BLUE” of MADISONBLUE to a Journal

Mariko Nakayama has long loved magazines and has worked in print media as a stylist. Out of her love of paper and her wish to deliver the world of MADISONBLUE in a single volume, she is launching “LE PAPIER BLEU” (“blue paper”), a journal published twice a year. Through photographs, words, and a range of encounters, it will share MADISONBLUE as it is today.
Art direction is by Rupert Smyth, a UK-based designer and art director working across fashion and art.
PR and communications in Paris are led by Guillaume Salmon, who previously handled press relations for the Parisian concept store colette.

TOPIC 2: Original Items Created in Collaboration with “GIFTSHOP”

Through collaborations with cafés, restaurants, and other venues across Paris, the creative studio GIFTSHOP gives form to the character and stories of brands and places through objects. Together with MADISONBLUE, it has now created a lineup of original items.
Inspired by the world of the journal “LE PAPIER BLEU,” the eight items include scarves, baguette bags, and pin badges. Through continued dialogue, we will keep creating new items.
In Japan, the items will be available from Wednesday, November 18 at MADISONBLUE TOKYO and the official online store.

TOPIC 3: Release of the Paris Store Opening Commemorative Collection

To mark the opening of the Paris store, we are unveiling a collection of six pieces in two styles, expressing for Parisiennes and Parisians the aesthetic MADISONBLUE has cultivated in Tokyo over twelve years.
The all-black look focuses on the deep “black” produced by Japanese dyeing techniques, which are highly regarded overseas. It brings together a wool tuxedo jacket, a jumper maxi skirt, and a wool voile shirt, offering a distinctly MADISONBLUE style that wears formal pieces casually.
The all-gray look takes the functionality of workwear and elevates it into a contemporary way of dressing. The lineup includes a double-breasted jacket and jumpsuit in wool flannel, a fabric that has long been part of the brand’s archive, and a madame work shirt in fine wool gabardine.
In Japan, the collection will be available from Wednesday, November 18 at MADISONBLUE TOKYO and the official online store.

[Store Information]
Name: MADISONBLUE PARIS
Opening date: Friday, November 6, 2026
Address: 36 rue Bonaparte, 75006 Paris, France
Hours: 11:00 a.m.–7:00 p.m.
Closed: Sundays and Mondays
Contact: hello@madisonblue.jp